Issues management is about having in place appropriate people, structures and tools to help an organisation prevent issues from developing or to minimise the negative fallout should an issue break with little or no warning.
In today’s world of intense media scrutiny and great hunger for news, particularly controversial or sensational stories, all national businesses and organisations need to be aware of any areas where they are potentially vulnerable and have appropriate measures in place.
Our experience in issues management includes an extortion attempt, restructure of a national body, national pharmaceutical product recalls, profile raising and change management.
In close consultation with our clients we:
- identify and train media spokespeople,
- develop key messages and internal Q & A documents,
- document policies and procedures, and
- identify & monitor key issues.